Direct Marketing

Direct Marketing


Raise awareness by targeting relevant prospects and customers

ypDirect℠ Pro is a full-service direct marketing solution that delivers precise audience targeting, custom creative designs, direct mail and email integration, and user-friendly reporting – so you can be confident that your campaign dollars are hard at work.
Reach Your Audience

Target Your Audience

According to the Direct Marketing Association, 79% of consumers will act on direct mail immediately.1 Use our demographic filters and geographic targeting or supply your list to place your customized message in the hands of the consumers most likely to respond.

1 2014 DMA Statistical Fact Book, Direct Marketing Association

Get a Custom Campaign

Launch and Track Your Campaign

Your Direct Marketing Consultant will help you design your campaign from creative design, to printing, postage, mail delivery and email deployment. Access sophisticated tracking to measure the success of your campaign.
Track the Results

Integrate and Optimize

Drive better results with an integrated multi-media campaign. Reach the same audience with a consistent message and offer at the same time with direct mail and email.

How It Works

Consult

Consult

Your Direct Marketing Consultant will help you design an impactful campaign

Create

Create

YP℠ will design your creative with professional and customized graphics

Create

Target

Utilize our lifestyle, behavioral, and demographic filters to reach consumers most likely to respond

Mail

Mail

Select your drop date, either a single drop or multiple drops, and we’ll take care of the printing, mailing and email deployment


Your Direct Marketing Solution

ypDirect℠ Pro

Starting as low as $10K/campaign

Entice potential customers to
contact your business

Custom creative design

Lifestyle, behavioral, and demographic filters

Multi-channel campaign integration

Call tracking numbers, Personalized URLs,
QR codes and coupons

Single drop or multi-drop campaigns

Printing, mailing and email deployment


"On average we're getting about 200-250 calls per month through YP."
Dr. Ross Clark of Woodland West Pet Care Centers
Dr. Ross Clark

Woodland West Pet Care Centers

Read Complete Case Study

"YP’s helping us to stay in touch with our customer base and find new customers all the time."
Steve Johnson of Aero Compressor
Steve Johnson

Aero Compressor

Read Complete Case Study

"YP is better than other direct advertising choices because it is so well-targeted."
Dr. Marty Zase of Colchester Dental Group
Dr. Marty Zase

Colchester Dental Group

Read Complete Case Study

Products that work well with Direct Marketing

 Print Yellow Pages Print Yellow Pages

Target customers with a cost-effective, lead generation solution

 Listing ManagementListing Management

Control your online visibility, listings, and reputation

 Local Search AdsLocal Search Ads

Connect with customers online